TY - BOOK AU - Editor Arch G. Woodside TI - "Perspectives on CrossCultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research" SN - 9781849506038 PB - Emerald KW - Tourism & Hospitality Management UR - https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173(2009)3 ER -