TY  - BOOK
AU  - Editor S. Tamer Cavusgil
TI  - Michigan State University Contributions to International Business and Innovation
SN  - 9781848554405
PB  - Emerald
KW  - Marketing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979(2008)19
ER  -