Viswanathan, Bhamati <br/><br/>
Cultivating Copyright : How Creators and Creative Industries can harness Intellectual Property to Survive the Digital Age / 
Bhamati Viswanathan 
 - 1st ed. 
 - New York  Routledge  2020 
 - viii, 234p. : ill. ; 23cm 
<br/><br/> It includes index pages.<br/><br/>Description:<br/>Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and  patents, offer invaluable tools to help creative industries remain viable and sustainable. But to be fully effective, they must be considered as part of a greater ecosystem. Cultivating Copyright offers a framework for tailoring flexible strategies and adaptive solutions suited to diverse creative industries. Tailored solutions entail change on four fronts: business models and strategies, legal policies and practices, technological measures, and cultural and normative features. Creating strong creative industries through tailored solutions serves critical functions: promoting richly varied artistic endeavors and supporting democratic flourishing.<br/><br/>Table of Contents:<br/><br/>Introduction The Road Map;  Chapter 1: What Is The Problem? Copyright and Creativity In Crisis;  Chapter 2: What Is Causing the Problem: Disruptive Innovation;  Chapter 3: What Are Creative Industries Afraid Of? Known Risks;  Chapter 4: What Should The Content Industries Be Afraid Of, But May Not Be Aware Of?: Unseen Risks;  Chapter 5: What Doesn’t Work: Focusing Exclusively On Business- or IP-Based Solutions;  Chapter 6: What Does Work: Tailoring;  Chapter 7: Tailoring Business Models and Strategies;  Chapter 8: Tailoring Legal Policies and Practices;  Chapter 9: Tailoring Technological Measures;  Chapter 10: Tailoring Cultural and Normative Features;  Chapter 11: What Is Exacerbating the Problem? Big Tech: The Thumb on the Scales;  Chapter 12: What To Do When Tailoring Doesn’t Suffice: Countervailing Strategies;  Chapter 13: Copyright, Democracy, and Art;  Index 
<br/><br/><label>ISBN: </label>9781032240824 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital media--Law and legislation; Intellectual property; United States; Intellectual property and creative ability; Intellectual capital
<br/><br/><label>Dewey Class. No.: </label>658.4038 VIS