TY  - BOOK
AU  - Nargundkar, Rajendra
TI  - Marketing Research: : Text and Cases
SN  - 9780070528055
U1  - 658.83 NAR 23rd Ed.
PY  - 2003///
CY  - New Delhi
PB  - Tata McGra-Hill Publishing Company Ltd.
KW  - Marketing; Research methods; Research design; Data analysis
N1  - It includes index pages
ER  -