Ariely, Dan.  <br/><br/>
Predictably Irrational:   The Hidden Forces That Shape Our Decisions / 
Dan Ariely 
 - 1st ed. 
 - London:  HarperCollins Publishers  2008 
 - xxii, 280p. ;  20cm 
<br/><br/>It includes notes, bibliographical references [255-267] and index pages. 
<br/><br/><label>ISBN: </label>9780007368549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior​<br/>Consumers​<br/>Decision making​<br/>economics--Psychological aspects<br/>Reasoning<br/>Thought and thinking​
<br/><br/><label>Dewey Class. No.: </label>153.83 ARI