Krasniak, Michelle,
Social media marketing all-in-one for dummies /
Michelle Krasniak, Jan Zimmerman, and Deborah Ng.
- 5th edition.
- xxi, 760p. : ill. ; 24cm
It includes index pages.
Table of Contents
Introduction 1
Book 1: The Social Media Mix 5
Chapter 1: Making the Business Case for Social Media 7
Chapter 2: Tallying the Bottom Line 27
Chapter 3: Plotting Your Social Media Marketing Strategy 47
Chapter 4: Managing Your Cybersocial Campaign 69
Book 2: Cybersocial Tools 89
Chapter 1: Discovering Helpful Tech Tools 91
Chapter 2: Leveraging SEO for Improved Visibility 115
Chapter 3: Optimizing Social Media for Internal and External Searches 147
Chapter 4: Using Social Bookmarks, News, and Share Buttons 171
Book 3: Content Marketing 193
Chapter 1: Growing Your Brand with Content 195
Chapter 2: Exploring Content-Marketing Platforms 205
Chapter 3: Developing a Content-Marketing Strategy 233
Chapter 4: Getting Your Content to the Masses 245
Book 4: Twitter 255
Chapter 1: Using Twitter as a Marketing Tool 257
Chapter 2: Using Twitter as a Networking Tool. 271
Chapter 3: Finding the Right Twitter Tools 287
Chapter 4: Social Listening with Twitter 299
Chapter 5: Hosting Twitter Chat 305
Book 5: Facebook 319
Chapter 1: Using Facebook as a Marketing Tool 321
Chapter 2: Creating and Sharing Content on Facebook 343
Chapter 3: Advertising and Selling on Facebook 361
Chapter 4: Streaming Live Video on Facebook 373
Book 6: LinkedIn 383
Chapter 1: Promoting Yourself with LinkedIn 385
Chapter 2: Promoting Your Business with LinkedIn. 403
Chapter 3: Using LinkedIn as a Content Platform 421
Book 7: Getting Visual 431
Chapter 1: Pinning Down Pinterest 433
Chapter 2: Snapchatting It Up! 465
Chapter 3: Getting Started with Instagram 485
Chapter 4: TikTok(ing) Around the Clock 507
Chapter 5: Watching and Listening: Videos, Podcasts, and Your Brand 519
Book 8: Other Social Media Marketing Sites 533
Chapter 1: Weighing the Business Benefits of Minor Social Sites 535
Chapter 2: Maximizing Stratified Social Communities 547
Chapter 3: Profiting from Mid-Size Social Media Channels 575
Chapter 4: Integrating Social Media 583
Chapter 5: Advertising on Social Media 601
Book 9: Measuring Results and Building on Success 629
Chapter 1: Delving into Data 631
Chapter 2: Analyzing Content-Sharing Metrics 645
Chapter 3: Analyzing Twitter Metrics 659
Chapter 4: Analyzing Facebook Metrics 669
Chapter 5: Measuring Other Social Media Networks 677
Chapter 6: Comparing Metrics from Different Marketing Techniques 687
Chapter 7: Making Decisions by the Numbers 707
Index 721
9781119696872
2021931633
Internet marketing
Online social networks
658.872 KRA