TY  - BOOK
AU  - Heggde, Githa
AU  - Shainesh, G.
TI  - Social Media Marketing: : Emerging Concepts and Applications
SN  - 9789811053221
U1  - 658.872 HEG 23rd Ed.
PY  - 2018///
CY  - Singapore
PB  - Palgrave Macmillan
KW  - Social media- Economic aspects; Relationship marketing; Internet marketing
N1  - It includes Index Pages
ER  -