Vinay Kumar, Peddinti <br/><br/>
Role of Internal and External Stimuli on Consumers’ Planned Impulsive Buying Behaviour: The Moderating Effect of Consumer Financial Behaviour 
/ Peddinti Vinay Kumar 
 - Amaravathi  VIT-AP University  2025 
 - xiv, 164p. : ill. ; 29cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Planned Impulsive Buying Behavior; Consumer Decision-Making Process; Retail Consumers; Financial Behavior Moderation; Retail Marketing Strategies
<br/><br/><label>Dewey Class. No.: </label>658.8342 VIN