TY  - BOOK
AU  - Vinay Kumar, Peddinti
AU  - Dr. Raghavendra
TI  - Role of Internal and External Stimuli on Consumers’ Planned Impulsive Buying Behaviour: The Moderating Effect of Consumer Financial Behaviour
U1  - 658.8342 VIN 23rd Ed.
PY  - 2025///
CY  - Amaravathi
PB  - VIT-AP University
KW  - Planned Impulsive Buying Behavior; Consumer Decision-Making Process; Retail Consumers; Financial Behavior Moderation; Retail Marketing Strategies
ER  -