Brown, Tom J. <br/><br/>
Basic Marketing Research  : Customer Insights and Managerial Action 
/ Tom J. Brown, Tracy A. Suter and Gilbert A. Churchill 
 - 9th Ed. 
 - New Delhi  Cengage Learning India Pvt. Ltd.  2024 
 - xviii, 348p. : ill. ; 28cm 
<br/><br/> It includes Appendix, Glossary and Index Pages. 
<br/><br/><label>ISBN: </label>9789355738608 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior;  Marketing research - Methodology;  Marketing - Research;  Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 BRO