TY  - BOOK
AU  - Brown, Tom J.
AU  - Sulter, Tracy A.
AU  - Churchill. Gilbert A.
TI  - Basic Marketing Research: : Customer Insights and Managerial Action
SN  - 9789355738608
U1  - 658.8 BRO 23rd Ed.
PY  - 2024///
CY  - New Delhi
PB  - Cengage Learning India Pvt. Ltd.
KW  - Consumer behavior;  Marketing research - Methodology;  Marketing - Research;  Marketing management
N1  - It includes Appendix, Glossary and Index Pages
ER  -