Czinkota, Michael R. <br/><br/>
International Marketing 
/ Michael R. Czinkota, Ilkka A. Ronkainen and Annie Peng Cui 
 - 11th Ed. 
 - New Delhi  Cengage Learning India Pvt. Ltd.  2024 
 - xxix, 604p. : ill. ; 27cm 
<br/><br/> It includes Index Pages. 
<br/><br/><label>ISBN: </label>9789353507664 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International marketing;  Marketing - International aspects;  Marketing research - International aspects;  Exports and imports (especially relating to marketing);  Global marketing strategies;  Consumer behaviour - International markets
<br/><br/><label>Dewey Class. No.: </label>658.84 CZI