International Marketing
Czinkota, Michael R.
creator
Ronkainen, Ilkka A.
Cui, Annie Peng
text
New Delhi
Cengage Learning India Pvt. Ltd.
2024
11th Ed.
monographic
eng
xxix, 604p. : ill. ; 27cm
/ Michael R. Czinkota, Ilkka A. Ronkainen and Annie Peng Cui
It includes Index Pages.
International marketing; Marketing - International aspects; Marketing research - International aspects; Exports and imports (especially relating to marketing); Global marketing strategies; Consumer behaviour - International markets
658.84 CZI
9789353507664
260209
20260209155256.0