TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Ronkainen, Ilkka A.
AU  - Cui, Annie Peng
TI  - International Marketing
SN  - 9789353507664
U1  - 658.84 CZI 23rd Ed.
PY  - 2024///
CY  - New Delhi
PB  - Cengage Learning India Pvt. Ltd.
KW  - International marketing;  Marketing - International aspects;  Marketing research - International aspects;  Exports and imports (especially relating to marketing);  Global marketing strategies;  Consumer behaviour - International markets
N1  - It includes Index Pages
ER  -