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21.
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"Interfirm Networks: Theory, Strategy, and Behavior" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2011
Online resources:
Availability: Items available for loan: VIT-AP (1).

22.
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Tourism Sensemaking: Strategies to Give Meaning to Experience by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2011
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Availability: Items available for loan: VIT-AP (1).

23.
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"Organizational Culture, BusinesstoBusiness Relationships, and Interfirm Networks" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2010
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Availability: Items available for loan: VIT-AP (1).

24.
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TourismMarketing Performance Metrics and Usefulness Auditing of Destination Websites by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2010
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Availability: Items available for loan: VIT-AP (1).

25.
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"BusinessToBusiness Brand Management: Theory, Research and Executivecase Study Exercises" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2009
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Availability: Items available for loan: VIT-AP (1).

26.
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"Perspectives on CrossCultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2009
Online resources:
Availability: Items available for loan: VIT-AP (1).

27.
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"Advances in Culture, Tourism and Hospitality Research" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2008
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Availability: Items available for loan: VIT-AP (1).

28.
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Creating and managing superior customer value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2008
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Availability: Items available for loan: VIT-AP (1).

29.
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Managing Product Innovation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2005
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Availability: Items available for loan: VIT-AP (1).

30.
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Evaluating Marketing Actions and Outcomes by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2003
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Availability: Items available for loan: VIT-AP (1).

31.
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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2002
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Availability: Items available for loan: VIT-AP (1).

32.
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Getting Better at Sensemaking by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2001
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Availability: Items available for loan: VIT-AP (1).

33.
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Designing winning products by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2000
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Availability: Items available for loan: VIT-AP (1).

34.
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Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2018
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Availability: Items available for loan: VIT-AP (1).

35.
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Trade Tales by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2017
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Availability: Items available for loan: VIT-AP (1).

36.
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Consumer Behavior in Tourism and Hospitality Research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2017
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Availability: Items available for loan: VIT-AP (1).

37.
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"Making Tough Decisions Well and Badly:� Framing, Deciding, Implementing, Assessing�" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2016
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Availability: Items available for loan: VIT-AP (1).

38.
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Bad to Good by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2016
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Availability: Items available for loan: VIT-AP (1).

39.
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StorytellingCase Archetype Decoding and Assignment Manual (SCADAM) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2016
Online resources:
Availability: Items available for loan: VIT-AP (1).

40.
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Marketing Places and Spaces by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2015
Online resources:
Availability: Items available for loan: VIT-AP (1).

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