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41.
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Field Guide to Case Study Research in Businesstobusiness Marketing and Purchasing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2014
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Availability: Items available for loan: VIT-AP (1).

42.
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Tourists' Behaviors and Evaluations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2014
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Availability: Items available for loan: VIT-AP (1).

43.
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Tourists' Perceptions and Assessments by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2014
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Availability: Items available for loan: VIT-AP (1).

44.
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Deep Knowledge of B2B Relationships Within and Across Borders by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2013
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Availability: Items available for loan: VIT-AP (1).

45.
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Luxury Fashion and Culture by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2013
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Availability: Items available for loan: VIT-AP (1).

46.
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"BusinesstoBusiness Marketing Management: Strategies, Cases, and Solutions" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2012
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Availability: Items available for loan: VIT-AP (1).

47.
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Visionary Pricing: Reflections and Advances in Honor of Dan Nimer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2012
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Availability: Items available for loan: VIT-AP (1).

48.
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"Interfirm Networks: Theory, Strategy, and Behavior" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2011
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Availability: Items available for loan: VIT-AP (1).

49.
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Tourism Sensemaking: Strategies to Give Meaning to Experience by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2011
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Availability: Items available for loan: VIT-AP (1).

50.
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"Organizational Culture, BusinesstoBusiness Relationships, and Interfirm Networks" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2010
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Availability: Items available for loan: VIT-AP (1).

51.
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TourismMarketing Performance Metrics and Usefulness Auditing of Destination Websites by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2010
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Availability: Items available for loan: VIT-AP (1).

52.
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"BusinessToBusiness Brand Management: Theory, Research and Executivecase Study Exercises" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2009
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Availability: Items available for loan: VIT-AP (1).

53.
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"Perspectives on CrossCultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2009
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Availability: Items available for loan: VIT-AP (1).

54.
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"Advances in Culture, Tourism and Hospitality Research" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2008
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Availability: Items available for loan: VIT-AP (1).

55.
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Creating and managing superior customer value by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2008
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Availability: Items available for loan: VIT-AP (1).

56.
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Managing Product Innovation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2005
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Availability: Items available for loan: VIT-AP (1).

57.
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Evaluating Marketing Actions and Outcomes by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2003
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Availability: Items available for loan: VIT-AP (1).

58.
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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2002
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Availability: Items available for loan: VIT-AP (1).

59.
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Getting Better at Sensemaking by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2001
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Availability: Items available for loan: VIT-AP (1).

60.
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Designing winning products by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Emerald ; 2000
Online resources:
Availability: Items available for loan: VIT-AP (1).

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