International Business : Environments and Operations / John D. Daniels...[et al.].
Publication details: Pearson India Education Services Pvt. Ltd. New Delhi 2018Edition: 16th edDescription: xlvii, 664p. : ill. ; 28cmISBN:- 9789352861880
- 23rd Ed. 658.18 DAN
Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Text Book | VIT-AP General Stacks | 658.18 DAN (Browse shelf(Opens below)) | Available | MGT | 019420 | |||
Reference Book | VIT-AP General Stacks | Reference | 658.18 DAN (Browse shelf(Opens below)) | Not For Loan | MGT | 012203 |
It includes Index.
Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors' descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they've learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains up-to-date through updated or newly written cases, streamlined writing, and expanded coverage of relevant global changes."
Salient Features
(1) Cases begin and end every chapter; they either introduce new material or integrate what has already been learned.
(2) Looking to the Future features in each chapter alludes to ideas discussed in the chapter in a way that prompts students to engage their imagination about the world's future.
(3) Point—Counterpoint features bring the topics of major debates to life in a way students can understand and investigate.
(4) Maps enhance geographic literacy, add interest, and illustrate facts discussed in the text. Many case maps zero in on the case company's home country or market region to give students a closeup look at foreign locales.
(5) Some New Topics and Cases: Unprecedented refugee movement into Europe; The opening of US-Cuban diplomatic exchanges; The spread of mosquito-borne epidemics (Zika, Ebola, etc.); Internationalization of Indian Cinema; Amazon and Flipkart in India; Creating Value in an Emerging Economy—IndusInd Bank; Strategies at the Bottom of the Pyramid in Emerging
Economies—Maruti Suzuki.
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