000			01750nam a22002537a 4500
999			_c26997 _d26997
005			20201109124546.0
008			200924b ||||| |||| 00| 0 eng d
020			_a9781292093239
040			_cVITAP
082			_223rd Ed. _a658.8 KOT
245			_aMarketing Management / _cPhilip Kotler ...[et al.].
250			_a3rd Ed.
260			_aHarlow, England _bPearson Education Ltd. _c2016
300			_axxxiv, 942p. : ill. ; 28cm
521			_aIt includes Appendix, Glossary and Index Pages. The classic Marketing Management is an undisputed global best-seller – an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book. Features A structure designed specifically to fit the way the course is taught in Europe. Fresh European examples which make students feel at home. The inclusion of the work of prominent European academics. A focus on the digital challenges for marketers. An emphasis on the importance of creative thinking and its contribution to marketing practice. New in-depth case studies, each of which integrates one of the major parts in the book.
650		0	_99878 _aMarketing--Management; Europe; Consumer behavior; Internet marketing; Market surveys; Marketing
700			_99879 _aKotler, Philip
700			_99880 _aKeller, Kevin Lane
700			_99881 _aBrady, Mairead
700			_99882 _aGoodman, Malcolm
700			_99883 _aHansen, Torben
856			_uhttps://www.pearson.ch/HigherEducation/Marketing/PrinciplesofMarketing/EAN/9781292093239/Marketing-Management-3rd-edn
942			_2ddc _cREF _e23rd Ed. _h658.8 KOT