000			01789nam a22002297a 4500
999			_c26998 _d26998
005			20201109125448.0
008			200924b ||||| |||| 00| 0 eng d
020			_a9789352865611
040			_cVITAP
082			_223rd Ed. _a658.8 KOT
100			_99884 _aKotler, Philip
245			_aPrinciples of Marketing / _cPhilip Kotler, Gary Armstrong and Prafulla Y. Agnihotri
250			_a17th Ed.
260			_aNoida _bPearson India Education Services Pvt. Ltd. _c2019
300			_axxii, 701p. : ill. ; 28cm
500			_aIt includes Appendix, Glossary and Index Pages. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the program helps students understand how to create value and gain loyal customers. The seventeenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it's packed with new stories and examples illustrating how companies employ technology to gain competitive advantage-from traditional marketing all-stars such as P&G and McDonald's to new-age digital competitors such as Apple and Google.
650		0	_99885 _aMarketing; Marketing--Management; Europe; Customer relations--Management
700			_99887 _aArmstrong, Gary
700			_99888 _aAgnihotri, Prafulla Y.
856			_uhttps://pearsoned.co.in/web/books/9789352865611_Principles-of-Marketing_Philip-Kotler.aspx
942			_2ddc _cREF _e23rd Ed. _h658.8 KOT