000			03342nam a22002297a 4500
999			_c27051 _d27051
005			20210120153543.0
008			210108b ||||| |||| 00| 0 eng d
020			_a9780134729404
040			_cVITAP
082			_223rd _a651.7 BOV
100			_910404 _aBovee, Courtland L.
245			_aBusiness Communication Essentials : _bFundamental Skills for the Mobile Digital Social Workplace / _cCourtland L.Bovee and John V. Thill
250			_a8th Ed.
260			_aNew York, USA _bPearson Education Inc _c2019
300			_axxxiv, 510p. : ill. ; 27cm
500			_aIt includes bibliographical references and index
521			_aFor courses in business communications. Help your students launch their careers with modern communication skills For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business. Also available with MyLab Business Communication MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Business Communication. Table of Contents PART I: BUSINESS COMMUNICATION FOUNDATIONS 1. Professional Communication in Today’s Digital, Social, Mobile World 2. Collaboration, Interpersonal Communication, and Business Etiquette PART II: THE THREE-STEP WRITING PROCESS 3. Planning Business Messages 4. Writing Business Messages 5. Completing Business Messages PART III: BRIEF BUSINESS MESSAGES 6. Crafting Messages for Digital Channels 7. Writing Routine and Positive Messages 8. Writing Negative Messages 9. Writing Persuasive Messages PART IV: LONGER BUSINESS MESSAGES 10. Understanding and Planning Reports and Proposals 11. Writing and Completing Reports and Proposals 12. Developing and Delivering Business Presentation PART V: EMPLOYMENT MESSAGES AND JOB INTERVIEWS 13. Building Careers and Writing Resumes 14. Applying and Interviewing for Employment Appendix A: Format and Layout of Business Documents Appendix B: Documentation of Report Sources Appendix C: Correction Symbols Handbook of Grammar, Mechanics, and Usage Answer Key
650		0	_910468 _aBusiness communication; Business presentations; Business writing
700			_910469 _aThill, John V.
856			_uhttps://www.pearson.com/us/higher-education/product/Bovee-Business-Communication-Essentials-Fundamental-Skills-for-the-Mobile-Digital-Social-Workplace-8th-Edition/9780134729404.html
942			_2ddc _cREF _e8th Ed. _h651.7 _mBOV