| 000 | 00447nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 210311s9999 xx 000 0 und d | ||
| 020 | _a9781787548299 | ||
| 100 | _aEditor: Rajan Varadarajan | ||
| 245 | 0 | _aInnovation and Strategy | |
| 260 | _bEmerald | ||
| 260 | _c2018 | ||
| 650 | _aMarketing | ||
| 700 | _aEditor: Satish Jayachandran | ||
| 856 | _uhttps://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201815 | ||
| 942 | _cEBOOK | ||
| 999 |
_c30738 _d30738 |
||