000 00484nam a2200157Ia 4500
008 210311s9999 xx 000 0 und d
020 _a9780762309504
100 _aEditor Charles R. Taylor
245 0 _aNew Directions in International Advertising Research
260 _bEmerald
260 _c2002
650 _aMarketing
700 _aSeries Editor: S. Tamer Cavusgil
856 _uhttps://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2002)12
942 _cEBOOK
999 _c31806
_d31806