000 00417nam a2200145Ia 4500
008 210311s9999 xx 000 0 und d
020 _a9781787563025
100 _a Emmanuel Mogaji
245 0 _aEmotional Appeals in Advertising Banking Services
260 _bEmerald
260 _c2018
650 _aMarketing
856 _uhttps://www.emerald.com/insight/publication/doi/10.1108/9781787562998
942 _cEBOOK
999 _c32034
_d32034