000 00411nam a2200145Ia 4500
008 210311s9999 xx 000 0 und d
020 _a9781784419325
100 _aSeries Editor Naresh K. Malhotra
245 0 _aBrand Meaning Management
260 _bEmerald
260 _c2015
650 _aMarketing
856 _uhttps://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201512
942 _cEBOOK
999 _c32340
_d32340