| 000 | 00421nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 210311s9999 xx 000 0 und d | ||
| 020 | _a9780762310463 | ||
| 100 | _aEditor Arch G. Woodside | ||
| 245 | 0 | _aEvaluating Marketing Actions and Outcomes | |
| 260 | _bEmerald | ||
| 260 | _c2003 | ||
| 650 | _aMarketing | ||
| 856 | _uhttps://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2003)12 | ||
| 942 | _cEBOOK | ||
| 999 |
_c33040 _d33040 |
||