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020			_a9789354642289
040			_cVITAP
082			_a658.421 KAP
100			_911064 _aKaplan, Jack M.
245			_aPatterns of Entrepreneurship Management _c/ Jack M. Kaplan and Jack McGourty
250			_a6th ed.
260			_aNew Delhi _bWiley India Pvt. Ltd. _c2022
300			_axxiii,376p. _c25x19
500			_aIt include Glossary and Index pages
521			_a Description Patterns of Entrepreneurship Management, 6th Edition, is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise. Using its innovative “roadmap” approach, this practical guide enables students and aspiring entrepreneurs to design, execute, and maintain their business plan—covering every essential step of the entrepreneurial process, from turning an idea into a business model to securing funding and managing resources. Table of Contents: Part 1 Getting Started as an Entrepreneur 1 Understanding the Entrepreneurial Process Introduction Profile: Wayne McVicker—A Typical Entrepreneur Profile: Narayana Murthy—An Example of an Indian Entrepreneur An Entrepreneurial Perspective Commonly Shared Entrepreneurial Characteristics Types of Entrepreneurs The Need to Control The Spider-Web Model Finding Early Mentors Managing Stress The Five-Stage Entrepreneurial Process The Growth of Entrepreneurial Companies So Why Become an Entrepreneur? Business Incubators Developing Your Entrepreneurial Management Skills 2 Converting Ideas into Opportunities Introduction Profile: Becky Minard and Paal Gisholt—Finding a Point of Pain Why Innovation Is Important? Definition and Types of Innovation Frameworks for Learning Innovation Skills Finding and Assessing Ideas and Opportunities The Evaluation Process for the Idea 3 Framing and Testing the Business Model Introduction Profile: Alexander Osterwalder—Inventor of Canvas Model Definition of Business Models The Business Model Canvas Testing Assumptions and Value Proposition Product-Market Fit Minimum Viable Product Concept Examples of Innovative Business Models Licensing and Franchising Models Built around Social Networks Social Media and Entrepreneurship Corporate Partnering Business Platforms 4 Engaging Customers, Analyzing Competitors, for Market Entry Strategy Introduction Determining Market Attractiveness Market Research Approaches Primary Market Research: Customer Discovery Secondary Market Research Defining Market Segmentation and Customer Profiles On Market Sizing Conducting a Competitive Analysis Developing an Integrated Marketing Strategy Formulating a Successful Marketing Strategy and Plan Preparing the Pricing and Sales Strategy Preparing an Advertising Campaign Setting Up Sales Channels 5 Preparing the Investor Package Introduction Profile: Nikolay Shkolnik—Business Plan Turns a Dream into Reality The Value of a Business Plan Setting Goals and Objectives Starting the Process to Write the Plan: Canvas Model and the Four Steps Determining What Type of Business Plan Is Best Understanding Why Business Plans Fail 6 Setting Up the Company Introduction Profile: Ethan Wendle and Matt Chverchko—When to Convert from an S- to a C-Corporation Identifying What Form of Ownership Is Best Forms of Doing Business Sole Proprietorship C-Corporation S-Corporation Partnership Limited Liability Company Benefit Corporation Business Start-up Checklist Setting Up a Company in India 7 Protecting Intellectual Property Introduction What Are Trademarks? What Is the Value of a Trademark? How Are Trademarks Registered? What Are the Benefits of Trademark Registration? How Are Trademarks Enforced? What Are Copyrights? The Power of Patents What Are the Qualifications for a Patent to Be Granted? How to Protect Intellectual Property? Getting Started with the Patent Idea What Is the Patent Application Process? Progress from Idea to Patent to Enterprise What Are Trade Secrets? Reverse Engineering Intellectual Property Laws in India Part 2 Funding the Venture 8 Launching and Financing Your Venture Introduction Profile: James Dyson—Bootstrapping Out of Necessity Securing Early-Stage Funding Self-Funding Moonlighting and Part-Time Consulting Bootstrapping Family and Friends Crowdfunding Microequity and Microloans: A Little Money, a Lot of Help Bank Loans, Factoring, and Supplier Lines of Credit Managing Your Personal Credit Rating Government Sources of Funding Launching and Financing a Venture in India 9 Equity Financing for High Growth Introduction Profile: Instagram—Staged Investments Making a Venture Capital Thrive Investment Equity Investment Fundamentals Using Private Equity for Raising Funds Angel Investors Understanding the Venture Capital Process Guide to Selecting a Venture Capitalist (VC) Private Placements Learning How to Value a Business Changing Entrepreneur Competencies with Different Phases of Business Part 3 Managing Performance, Communication, and People 10 Managing Start-up Performance—Money and People Introduction Profile: Paul Silvis—Conserving Cash While Building an Embracing Culture Financial Statements Preparing Financial Projections Preparing a Cash Flow Forecast Preparing a Breakeven Analysis Measuring Start-up Performance Analyzing an Investment Decision Taxes and Filing The Stresses of Managing Money Managing Human Resources—Introduction Conflicts of Interest and Business Ethics Legal Issues Setting Up Stock-Option Agreements 11 Pitching the Venture to Investors Introduction Profile: Craig Bandes—Matching Presentations to Investors Locating Investors Preparing a Teaser Executive Summary The Elevator Pitch After the Presentation The Financing Agreement Creating a Promotional Video 12 Planning Your Exit Introduction Profile: David Olk—Platform to Build Relationships and Lessons Learned Why Create an Exit Strategy and Plan? Valuing a Later-Stage Company Selling the Business Preparing a Selling Memorandum Outline of a Selling Memorandum Creating the Letter of Intent Performing Due Diligence Preparing the Purchase Agreement Closing the Deal Merging with Another Business Using an Employee Stock Ownership Plan (ESOP) Using a Management Buyout (MBO) Considering a Public Offering The Registration Process The Expenses of Going Public Part 4 Special Topics: Social Entrepreneurship and Family Business 13 Social Entrepreneurship Introduction Social Entrepreneurs and Green Initiatives Profile: Khanjan Mehta—A Social Entrepreneur To Profit or Not to Profit Social Entrepreneurship and Tax Issues Difference Between Business and Social Entrepreneurs Stakeholder Issues and Challenges Growth and Management Challenges Enhanced Revenue Opportunities Social Entrepreneurship Business Models Using the Inverse Commons to Build a Social Enterprise Using Social Media to Grow Applying Other Chapters in This Book to Social Entrepreneurship Summary Study Questions Endnotes Worksheets 14 Family Business—Important and Different Introduction Profile: Richard Edelman—A Family Business Entrepreneur What Is a Family Business? The Three Subsystem Model Types of Family Businesses Considerations and Challenges of Family Businesses Governing the Family Firm Family Business Capital Indian Family Business Landscape—History and Present
650		0	_911061 _aEntrepreneurship; New business enterprises--Management
700			_911062 _aMcGrourty, Jack
700			_911063 _aMurthy, Venkatesha (Indian Adaptor)
856			_uhttps://www.wileyindia.com/patterns-of-entrepreneurship-management-6ed-an-indian-adaptation.html
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