| 000 | 00831nam a22002177a 4500 | ||
|---|---|---|---|
| 005 | 20260209131612.0 | ||
| 008 | 260209b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789355738608 | ||
| 040 | _cVITAP | ||
| 082 |
_223rd Ed. _a658.8 BRO |
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| 100 |
_aBrown, Tom J. _917020 |
||
| 245 |
_aBasic Marketing Research _b: Customer Insights and Managerial Action _c/ Tom J. Brown, Tracy A. Suter and Gilbert A. Churchill |
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| 250 | _a9th Ed. | ||
| 260 |
_aNew Delhi _bCengage Learning India Pvt. Ltd. _c2024 |
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| 300 | _axviii, 348p. : ill. ; 28cm | ||
| 500 | _aIt includes Appendix, Glossary and Index Pages. | ||
| 650 | 0 |
_aConsumer behavior; Marketing research - Methodology; Marketing - Research; Marketing management _917021 |
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| 700 |
_aSulter, Tracy A. _917022 |
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| 700 |
_aChurchill. Gilbert A. _917023 |
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| 942 |
_2ddc _cBK |
||
| 999 |
_c47248 _d47248 |
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