Principles of Marketing / Philip Kotler, Gary Armstrong and Prafulla Y. Agnihotri
By: Kotler, Philip
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Contributor(s): Armstrong, Gary | Agnihotri, Prafulla Y.
Material type: 
TextPublisher: Noida Pearson India Education Services Pvt. Ltd. 2019Edition: 17th Ed.Description: xxii, 701p. : ill. ; 28cm.ISBN: 9789352865611.Subject(s): Marketing; Marketing--Management; Europe; Customer relations--ManagementDDC classification: 658.8 KOT Online resources: Click here to access online
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|---|
Reference Book
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VIT-AP General Stacks | Reference | 658.8 KOT (Browse shelf) | Not for loan | MGT | 019424 |
It includes Appendix, Glossary and Index Pages.
Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the program helps students understand how to create value and gain loyal customers. The seventeenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it's packed with new stories and examples illustrating how companies employ technology to gain competitive advantage-from traditional marketing all-stars such as P&G and McDonald's to new-age digital competitors such as Apple and Google.
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