Basic Marketing Research : Customer Insights and Managerial Action
Brown, Tom J.
Basic Marketing Research : Customer Insights and Managerial Action / Tom J. Brown, Tracy A. Suter and Gilbert A. Churchill - 9th Ed. - New Delhi Cengage Learning India Pvt. Ltd. 2024 - xviii, 348p. : ill. ; 28cm
It includes Appendix, Glossary and Index Pages.
9789355738608
Consumer behavior; Marketing research - Methodology; Marketing - Research; Marketing management
658.8 BRO
Basic Marketing Research : Customer Insights and Managerial Action / Tom J. Brown, Tracy A. Suter and Gilbert A. Churchill - 9th Ed. - New Delhi Cengage Learning India Pvt. Ltd. 2024 - xviii, 348p. : ill. ; 28cm
It includes Appendix, Glossary and Index Pages.
9789355738608
Consumer behavior; Marketing research - Methodology; Marketing - Research; Marketing management
658.8 BRO