Basic Marketing Research (Record no. 47248)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00831nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260209131612.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260209b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789355738608 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | VITAP |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23rd Ed. |
| Classification number | 658.8 BRO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brown, Tom J. |
| 9 (RLIN) | 17020 |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing Research |
| Remainder of title | : Customer Insights and Managerial Action |
| Statement of responsibility, etc. | / Tom J. Brown, Tracy A. Suter and Gilbert A. Churchill |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Cengage Learning India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 348p. : ill. ; 28cm |
| 500 ## - GENERAL NOTE | |
| General note | It includes Appendix, Glossary and Index Pages. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior; Marketing research - Methodology; Marketing - Research; Marketing management |
| 9 (RLIN) | 17021 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sulter, Tracy A. |
| 9 (RLIN) | 17022 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Churchill. Gilbert A. |
| 9 (RLIN) | 17023 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Text Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Paper Back | Reference | School of Business & General Section | VIT-AP | Reference | 2026-01-31 | Syamala Book Links, Visakhapatnam | 590.00 | SBL151 | 658.8 BRO | 025418 | 2026-02-09 | 590.00 | 2026-01-31 | Reference Book | MGT | |||||
| Dewey Decimal Classification | Paper Back | School of Business & General Section | VIT-AP | General Stacks | 2026-01-31 | Syamala Book Links, Visakhapatnam | 590.00 | SBL151 | 658.8 BRO | 025419 | 2026-02-09 | 590.00 | 2026-01-31 | Text Book | MGT | ||||||
| Dewey Decimal Classification | Paper Back | School of Business & General Section | VIT-AP | General Stacks | 2026-01-31 | Syamala Book Links, Visakhapatnam | 590.00 | SBL151 | 658.8 BRO | 025420 | 2026-02-09 | 590.00 | 2026-01-31 | Text Book | MGT |