International Marketing
Czinkota, Michael R.
International Marketing / Michael R. Czinkota, Ilkka A. Ronkainen and Annie Peng Cui - 11th Ed. - New Delhi Cengage Learning India Pvt. Ltd. 2024 - xxix, 604p. : ill. ; 27cm
It includes Index Pages.
9789353507664
International marketing; Marketing - International aspects; Marketing research - International aspects; Exports and imports (especially relating to marketing); Global marketing strategies; Consumer behaviour - International markets
658.84 CZI
International Marketing / Michael R. Czinkota, Ilkka A. Ronkainen and Annie Peng Cui - 11th Ed. - New Delhi Cengage Learning India Pvt. Ltd. 2024 - xxix, 604p. : ill. ; 27cm
It includes Index Pages.
9789353507664
International marketing; Marketing - International aspects; Marketing research - International aspects; Exports and imports (especially relating to marketing); Global marketing strategies; Consumer behaviour - International markets
658.84 CZI