International Marketing (Record no. 47256)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00912nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260209155256.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260209b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353507664 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | VITAP |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23rd Ed. |
| Classification number | 658.84 CZI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R. |
| 9 (RLIN) | 17043 |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing |
| Statement of responsibility, etc. | / Michael R. Czinkota, Ilkka A. Ronkainen and Annie Peng Cui |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Cengage Learning India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 604p. : ill. ; 27cm |
| 500 ## - GENERAL NOTE | |
| General note | It includes Index Pages. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International marketing; Marketing - International aspects; Marketing research - International aspects; Exports and imports (especially relating to marketing); Global marketing strategies; Consumer behaviour - International markets |
| 9 (RLIN) | 17044 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ronkainen, Ilkka A. |
| 9 (RLIN) | 17045 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cui, Annie Peng |
| 9 (RLIN) | 17046 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Text Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Paper Back | Reference | School of Business & General Section | VIT-AP | Reference | 2026-01-31 | Syamala Book Links, Visakhapatnam | 910.00 | SBL151 | 658.84 CZI | 025442 | 2026-02-09 | 910.00 | 2026-01-31 | Reference Book | MGT | |||||
| Dewey Decimal Classification | Paper Back | School of Business & General Section | VIT-AP | General Stacks | 2026-01-31 | Syamala Book Links, Visakhapatnam | 910.00 | SBL151 | 658.84 CZI | 025443 | 2026-02-09 | 910.00 | 2026-01-31 | Text Book | MGT | ||||||
| Dewey Decimal Classification | Paper Back | School of Business & General Section | VIT-AP | General Stacks | 2026-01-31 | Syamala Book Links, Visakhapatnam | 910.00 | SBL151 | 658.84 CZI | 025444 | 2026-02-09 | 910.00 | 2026-01-31 | Text Book | MGT |