Marketing Management / Philip Kotler ...[et al.].

Contributor(s):

Material type: Text

TextPublication details: Harlow, England Pearson Education Ltd. 2016Edition: 3rd EdDescription: xxxiv, 942p. : ill. ; 28cmISBN:

9781292093239

Subject(s):

Marketing--Management; Europe; Consumer behavior; Internet marketing; Market surveys; Marketing

DDC classification:

23rd Ed. 658.8 KOT

Online resources:

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Course reserves
Reference Book	VIT-AP General Stacks	Reference	658.8 KOT (Browse shelf(Opens below))	Not for loan	MGT		019423	Marketing Management

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It includes Appendix, Glossary and Index Pages.

The classic Marketing Management is an undisputed global best-seller – an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book.

Features

A structure designed specifically to fit the way the course is taught in Europe.
Fresh European examples which make students feel at home.
The inclusion of the work of prominent European academics.
A focus on the digital challenges for marketers.
An emphasis on the importance of creative thinking and its contribution to marketing practice.
New in-depth case studies, each of which integrates one of the major parts in the book.

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Marketing Management / Philip Kotler ...[et al.].

Browsing School of Business & General Section shelves, Shelving location: General Stacks, Collection: Reference Close shelf browser (Hides shelf browser)

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